Video vs Photos: What Gets More Attention on Zillow & MLS

Photos Are the Foundation

High-quality photos are essential because they:

• Load quickly

• Appear in search thumbnails

• Create first impressions

Every listing needs strong photos.

Where Video Adds Value

Video is powerful for:

• Luxury homes

• Agent branding

• Social media marketing

Video helps buyers feel the flow of a home.

Buyer Behavior Matters

Most buyers:

• Click photos first

• Watch video after interest is established

That’s why photos remain critical even when video is included.

Best Strategy: Use Both

Listings that perform best often combine:

• Professional photography

• Selective video tours

This approach maximizes reach and engagement.

Final Thoughts

Photos attract attention. Video deepens interest. The right mix depends on the property and marketing goals.

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